Shopify & WordPress developer for custom site builds
Shopify and WordPress website development is the design-to-launch build of a store or site on the platform your team will actually run day to day. Asad Ghaffar, an AI Automation Expert & Full-Stack Developer based in Lahore, Pakistan, builds custom Shopify themes in Liquid and custom WordPress and WooCommerce sites, then tunes them until they load fast on a phone.
This service exists for businesses that want their own storefront rather than a lightly recoloured template, and who need the site to be genuinely editable afterwards by the people who work there.
What's included in shopify & wordpress website development
Custom Shopify theme development in Liquid
Themes built in Liquid with sections and blocks configured so your team can rearrange pages in the theme editor, rather than a rigid template that needs a developer for every change.
Custom WordPress themes and editor templates
WordPress builds structured around how your editors work, whether that means block templates, a page builder configured properly, or a custom theme — chosen to match your team's comfort, not the developer's preference.
WooCommerce setup, checkout, and payments
Store configuration covering products and variants, tax and shipping rules, payment gateways, and the checkout flow, tested end to end with real transactions before launch.
Responsive implementation across real devices
Layouts implemented mobile-first and checked on real viewport sizes, with tap targets and typography that hold up on a phone rather than only in a desktop design file.
Core Web Vitals performance work
Image formats and sizing, render-blocking resources, layout stability, and script weight addressed against Google's thresholds — because a beautiful store that fails LCP on mobile loses both rankings and customers.
Migration, launch, and on-page SEO setup
Content and product migration, redirect mapping from old URLs, canonical tags, structured data, sitemap and robots configuration, so the new site launches without losing the search visibility the old one had.
How the work runs
- 01
Agree the build and the platform
Shopify or WordPress is chosen on the basis of what you sell and who maintains the site, not by default. The wrong platform choice is the most expensive decision in the whole project, so it gets made first and deliberately.
- 02
Build the templates and structure
Theme structure, page templates, and content models are built and populated with real content rather than placeholder text, because real content is what exposes layout problems.
- 03
Configure commerce and test transactions
Products, variants, shipping, tax, and payment gateways are configured and put through real test transactions including refunds, so failures are found before customers find them.
- 04
Optimise, migrate, and launch
Performance is measured and tuned against Core Web Vitals, redirects are mapped from the old URLs, and the site launches with search-visibility continuity rather than a traffic cliff.
Delivered work
No published case study yet for this service. Related delivered work includes the E-Commerce Analytics & Automation Hub, a custom storefront analytics platform, and previous responsive web application and e-commerce platform work delivered during the Frontend Developer role at P2P Clouds.
Tools used for this service
- Shopify
- Liquid
- WordPress
- WooCommerce
- PHP
- JavaScript
- Tailwind CSS
- Stripe
- Core Web Vitals
- Google Search Console
Shopify & WordPress Sites — frequently asked questions
Should I build my store on Shopify or WooCommerce?
Shopify suits businesses that want hosting, security, and payments handled for them and are comfortable with platform fees and its structural limits. WooCommerce suits those who need full control over data, complex or unusual product logic, or an existing WordPress site to sell from. The recommendation is made against how you actually sell, before any build starts.
How much does a custom Shopify store cost?
A custom Shopify build is quoted per project, driven by how many unique page templates are needed, how complex the product catalogue and variant logic are, and whether the store integrates with external systems such as a 3PL or CRM. A customised existing theme costs considerably less than a theme built from scratch, and both options are priced honestly at the scope call.
Can you migrate an existing site without losing SEO?
Yes, and this is the part of a migration that most often goes wrong. Search visibility is preserved by mapping every old URL to its new equivalent with 301 redirects, carrying over titles, descriptions, and structured data, and submitting an updated sitemap at launch. Without that mapping a redesign can lose most of its organic traffic overnight.
Will my team be able to edit the site afterwards?
Yes — that is an explicit build requirement rather than an afterthought. Shopify themes are built with configurable sections and blocks, and WordPress sites with block templates or a properly configured editor, so routine content and layout changes do not need a developer. Handover includes a walkthrough for the people who will maintain it.
Can you make our existing WordPress site faster?
Usually, yes. Most slow WordPress sites share the same causes: unoptimised images, plugin bloat loading scripts on every page, render-blocking CSS, and no caching layer. Work starts with a measurement against Core Web Vitals to identify which of those is actually costing you, so effort goes where the time is being lost rather than everywhere at once.
Related services
Ready to scope your shopify & wordpress sites project?
Describe the process or product you have in mind and you will get a proposed approach, the tools it would use, and an estimated build time before any commitment.
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